When: Thursday 15th November 2012, from 13:00 to 17:30 hours
Where: The New Malthouse, Friedenstrasse 91, Berlin (near Underground Station U5 Strausberger Platz).
Hosted by: Worldwatch Institute, Ecologic Institute and Germanwatch
Supported by: The Velux Foundation

New: See highlights from the symposium!

Formal education is a central force in shaping children's values, thoughts and ambitions. But increasingly the media and marketers are just as, if not more, influential in shaping childhood.

This symposium will examine how unsustainable lifestyles are passed on from one generation to the next by the influence of media, marketers and others. The overall aim is to provide advice: How do we raise up our children so that they no longer grow up learning to be consumers but instead learn to become guardians of sustainable living?


13:00 Welcome and openings notes
Bo Normander, director Worldwatch Institute Europe

Session 1 – From Consumer Kids to Sustainable Childhood
Moderator: Josefine Campbell, Worldwatch Institute Europe

13:10 Messages from Children Engaging in Sustainability
Felix Finkbeiner, Founder, Plant-for-the-Planet Children's Initiative (video message)
Climate Justice Ambassadors, Plant-for-the-Planet Initiative

13:30 From Consumer Kids to Sustainable Childhood – new research from Worldwatch
Trine S. Jensen, Senior Researcher, Worldwatch Institute Europe

13:50 Questions from the audience

14:00 Supportive Environments for Sustainable Action
R. Andreas Kraemer, Director, Ecologic Institute

14:20 Creating Sustainable Childhood in Western Societies
Robert Engelman, President, Worldwatch Institute (USA)

14:40 Questions from the audience

15:00 Coffee and refreshments break

Session 2 – Workshops and Panel Debate

15:30 – 17:00 Workshops (participants to be divided into three groups)

Workshop 1: Family Lifestyles and Media Use
Presenter: Bo Noramnder, Worldwatch Institute Europe
Reporter/moderator: Trine S. Jensen, Worldwatch Institute Europe

Workshop 2: Education for Sustainable Living
Presenter: Rixa Schwarz, Policy Officer - Climate and Security, Germanwatch
Reporter/moderator: Alexandra Hayles, Worldwatch Institute Europe

Workshop 3: Consumption and Marketing in Children's Upbringing
Presenter: Sara Trier, Head of Communication, Worldwatch Institute Europe
Reporter/moderator: Eirini Glyki, Worldwatch Institute Europe

17:00 In Plenum: Presentation and debate of the workshop results

17:30 End of conference

The symposium is free of charge but registration is required by 12 November 2012. Please register using the form below.

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