Brazilian George Braile tells us the story of his venture to reforest the Atlantic Rainforest by creating a business with the fruit of Juçara palms. Using Rio+20 as a stage, he hopes to raise awareness and the price of the fruit thereby giving farmers a financial incentive to plant trees and harvest the fruit, rather than clear the forest.

For more information, visit:
http://jucai.com.br/index2.html
http://www.projetoamavel.com.br/index2pa.html

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