If food waste were a country, it would be the third-largest emitter of greenhouse gases in the world, after China and the United States.

Wasted food has increasingly become a hot topic all over the world, as more and more countries realize its economic and environmental implications. Valuable resources are squandered for the production of food which directly ends up in landfills. According to the FAO, one third of all the food produced in the world is never consumed, adding up to 1.3 billion tons of food waste a year. In Europe alone, about 90 million tons of food are wasted annually.

The need for action is obvious, but what is actually done to tackle the food waste issue? Let’s have a look at WRAP. The UK-based non-profit organization started their campaign Love Food, Hate Waste in 2007. WRAP works together with a wide range of partners, from major UK businesses, trade associations and local authorities to individuals looking for practical advice, aiming to raise awareness of the need to reduce food waste and to help to take action.

Currently WRAP works with supermarket chains to reduce waste by clarifying expiration dates, selling smaller portions and using resealable packaging. On the campaign’s webpage consumers are provided with simple tips about how to improve storage, planning and proportioning food. Besides these activities WRAP developed a Love Food, Hate Waste App, allowing consumers to easily keep track of food planning, shopping, cooking meals and making the most of leftovers.

Love Food, Hate Waste demonstrates that reducing food waste is something that can be done by everybody, by doing easy practical everyday things. Such efforts have helped Britain cut food waste by 21 percent since 2007. Britain is the only country in the EU that has achieved such a huge reduction in food waste. Let’s hope that other countries and initiatives will follow WRAP’s lead and contribute their share to global food waste reduction.