Transforming Cultures: From Consumerism to Sustainability

Time: Tuesday, 16 August 2011, 15.00 – 16.30
Place: Hosted by Worldwatch Institute Europe and European Environment Agency at Kongens Nytorv 6, Copenhagen, Denmark

If humanity is to thrive long into the future, we will need to transform our cultures so that living sustainably feels as natural as living as a consumer feels today. But how can we proactively and intentionally transform our cultures and the way we are living?

Seminar Programme

15.00 Welcome and opening notes
Bo Normander, Director, Worldwatch Institute Europe
Jock Martin, Programme Manager, European Environment Agency

15.10 Keynote Speech – Transforming Cultures
Erik Assadourian, Project Director, Worldwatch Institute

15.40 Panel Debate
Margrethe Vestager, MP, Leader Danish Social-Liberal Party (Radikale Venstre)
Eyvind Vesselbo, MP, Spokesperson for Environmental Affairs, Danish Liberal Party (Venstre)
Jonas Engberg, Sustainability Manager, Ikea
Jock Martin, Programme Manager, European Environment Agency
Moderator: Josefine Campbell

16.10 Questions from the audience and media

16.30 Ends

Admission is free of charge. Registration is required not later than 15 August to: or tel. +45 3343 5925

About Erik Assadourian
Erik is globally renowned for his work on exploring the many aspects of what a sustainable world could look like. This includes investigating a new economic system built around well-being rather than consumerism, how corporations could drive sustainability rather than hinder it, how to engage communities to accelerate sustainable development, and a broadened definition of global security that incorporates human and environmental considerations, rather than just military dimensions. Erik is the director of Worldwatch flagship report State of the World 2010 on Transforming Cultures.