Worldwatch Institute Europe carried out research by using an integrated and systems thinking approach. Findings, ideas and data were collected, analysed and synthesised to produce reports, newsletters and online services. Our work was carried out by research staff as well as research volunteers.
Worldwatch Institute Europe offered presentations and used to organise and participate in debates and events to raise awareness of the need for new sustainability policies and ways of thinking. We communicated and fosterd a global exchange of ideas and presented results that promoted clear examples of sustainable practices.
We targeted decision makers, industry, researchers and the wider European public. The strength of Worldwatch is to share knowledge with a wider target group by bringing academic research to a level of communication that is clear and accessible. It is often the case, that information and research fails to reach the relevant target groups due to communication barriers and a lack of sensitivity to the needs and values of target audiences. Worldwatch’s role is not only to conduct globally-respected research, but also to reach out to citizens and communicate effectively.